Coaching Physical Freedom

I’m Tom…

I’m a strength & fitness coach based in Cardiff (here!), but I help people nationwide, online…

…and this video tells you a little about who I am and how I got here, doing this amazing job!

On this page you’ll find a bit about who we are and what we do at the EA. If you’ve got any more questions, please don’t hesitate to reach out using either our contact form or messaging over on Instagram.

Alternatively, if you like what you see, fill in the ‘coaching enquiry’ form and we’ll have a proper chat ASAP!

We don’t do “before and after” photos here at the EA, but you will find testimonials and experiences from the members we’ve helped.

Check out the rest of this page to see how I can help you!

Coach Tom

What’s an Everyday Athlete? Well, if you’re reading this then it’s you, probably! EAs are regular hard working sorts, interested in training for performance and doing fun stuff with it. They want to be stronger, faster and fitter and, like me, they want to be able to do the activities they love for as long as humanly possible.
It’s the love of movement, fitness and activity in general. The love of doing cool stuff with your body, and of training to prepare for that, whatever it might be. It’s being generally well prepared to take on any challenge. Building a body that can say ‘yes’ to more of the fun things in life!
Run, jump, lift, climb, bike, hike, swim, play, work, be a parent/grandparent and LIVE.

Who do we work with? Runners, cyclists, triathletes, swimmers, adventure athletes, climbers, hikers, gym enthusiasts, activity lovers & anyone who wants use exercise to unlock a more fulfilling life.

“To go out there and prove what I can do has taught me a lot about who I am. We can push ourselves further. We always have more to give.”

— Simone Biles

At various points of the year the Everyday Athletes assemble, as a team of like-minded legends, to do something cool. We might invade a Parkrun or book a trail run event in the Black Mountains… but our main annual event is Tough Mudder! This short video is from EA Tough Mudder 3.0! Don’t worry about the cost - this one is on coach.

Community Meet-Ups

Check out just a few of the Everyday Athlete’s that we’ve helped…

What do we do?

1-to-1 Online Coaching is the gold standard of support for your strength, fitness and health. We build you a bespoke training programme from the ground up, tailored to get exactly what you want out of your fitness. We track the important things, weekly, to make certain everything is working as it should. We pay due attention to, and educate on, nutrition, hydration, sleep and stress management - all essential to optimise recovery.
Sound good? Enquire here!
In-person coaching (or personal training) is all of the support that online coaching gives you, except you see your coach in the flesh for as many of your weekly training sessions as you need. If you need that extra push, this is for you.
Enquire here!

See what some of the team have to say...

Zoë

From wheelchair bound teen, injury ridden in chronic pain, to a dit healthy and determined triathlete 😭💪 Proud of myself is an understatement. Thank you to the best coach, @coachtomhales, for tailoring my training programme to help make this happen! Joining the Everyday Athlete team has been life changing. This triathlon would never have happened without Coach Tom’s constant support, epic strength coaching guidance with my triathlon training and general enthusiasm for his clients! Forever grateful! Do the things your future body will be grateful for 💪
Sara

In Jan '24 I tentatively took my first step into the world of strength training. Almost 5 months on I am stronger than I thought I could be, I am mentally more resilient and well most importantly for me free from pain 😊. (I’d been in pain for 12 years!!). Tom has been patient, supportive and encouraging, he’s never made me feel I’m not improving fast enough and has paced my training to ensure I never became overwhelmed. He’s given me solid advice and it’s evident he is very knowledgeable and passionate about what he does. Training with Tom has been one of the best decisions of my life! All I can say is THANK YOU Coach Tom 😊
Dan

Since I started training with Tom I have trebled my strength and gone from XL t-shirts to M. If you're looking to get in shape, there are plenty of great trainers to choose from and Tom is one of them. If, however, you want to learn about what will make you fit and healthy in a sustainable way for life and not just for a few months, or gain confidence and belief in yourself and to be motivated to get to the gym when it's just really, really hard, if you want a trainer who knows an extraordinary amount about fitness and still researches ways to help you improve, and if you want to smile and laugh as you lift weights you never thought possible... pick Tom. He isn't just a great coach, he's the best.
Katie

I only started tentatively running again 10 months ago, with the aim of maybe running 5K with minimal hip pain. Tom taught me how to adapt my training around the injury and encouraged me to challenge myself to run longer distances. I never thought I'd be able to run a half marathon again, still can't quite believe I completed it! 🏃‍♀️ A huge thanks to @coachtomhales for getting me here 😊
Jack

Working with Tom on my fitness + injury rehab has been great. He has been nothing but encouraging and supportive of all aspects of my well-being. Our sessions are hard work but always with an element of fun, enjoyment being a key driver. When I thought I couldn’t do something I was never allowed to give in, it was broken down to help me manage it, which always meant that without realising it, I would achieve what I believed to be impossible. No shouting, no humiliation just pure encouragement and belief. The faith Tom had in me in initial rehab stages for a shoulder injury I had sustained has been fantastic. Now being able to do 10 shoulder pushes in a row with a 12kg Kettlebell! I can’t recommend Tom enough, he goes the extra mile with text messages or Instragram posts throughout the week to motivate you, cropping up just when you need it. Absolutely fantastic service, I can't recommend Tom enough.
Richard

Tom has a lot to answer for! I feel physically and mentally great and it's only the start of the journey. If anyone is looking at getting inspired into changing your physical and mental outlook on life then Tom offers a really professional and well thought out approach. His sensible, qualified no bullsh*t approach really works.
I can't wait to get to the next level!
Hannah

Starting training with Tom was one the best decisions I've made! I really wanted to improve my fitness and get rid of my back pain that I had been suffering with for many years. Tom has helped me to become stronger, and fitter which has resulted in much less back pain in 4 months! Additionally, I was daunted to walk into a gym myself and work out how everything worked, and what I'd even do when I got there. With Tom's training sessions he shows me how to use everything correctly and efficiently and his plans keep me going when I don't have a session with him; although he's always at the gym so you can always ask quick questions. The plans are easy to understand and just as good as the sessions with him and they keep you accountable and on track on your training goal. Thanks Tom!
Leasa

Signing up with Tom Hales for personal training is one of the best things I have ever done!. I love running & he has been helping me with my strength & core stability. Recently he has adapted my training while mending a broken foot. He is very professional. And his approach to training is interesting & intelligent.

I would not hesitate recommend him!
Rebecca

A fab PT. Patient, knowledgeable, positive and a few laughs chucked in during sessions. When I first met Tom in 2018, he gave me the boost to step foot into the "big boys section" of the gym. A year later, I'm healthier, stronger, leaner and full of confidence when pushing my limits lifting weights.
I wouldn't use another coach!
Emily

Tom is an incredible coach. My program was tailored to my recovery and to increase overall strength.

I was able to return back to sport only 10 months post ACL surgery & my lifting numbers are the highest they have ever been! Great feedback, easy to follow programmes and a serious amount of knowledge.